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Every pair of Adicolor trainers could be different, so why not make every poster different? We hijacked other posters and street art with our die cut posters.
This made Adicolor trainers a must-have item with early adopters and street artists - exactly the target market we were aiming for. We also picked up some prestigious awards along the way. Should I mention that we did this all over Melbourne, Sydney and Brisbane on a micro-budget? Ok, I will then.