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Fun Tram Tracker Brand Icon, shopping
Fun Tram Tracker Brand Icon, on the phone

Top dog in public transport

So the brief for branding for Yarra Tram's information service went something like this, "We know you've had no involvement with this but we've shown the client some concepts which they didn't like, so we're in a bit of a bind. Oh and he's demanding a dog-based solution. Over to you Mal!"
This guy has had an extraordinarily long life - well over ten years. And I've seen him
in many guises over the years from a doctor to an astronaut!
I like to think that this proves my thinking that if you create something simple and
charming there's a good chance that it will last. Good boy.

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