Bringing brands to life
Call it shopper marketing, brand activation, maybe even good old sales
promotions. The titles amount to the same thing; brands interacting with the consumer,
not just talking at them.
Feeding the good
This brand activation/shopper marketing campaign gave
dog lovers the opportunity to give a little something back to man's best friend.
These innovative in-store and in shopping centre pieces brought the Pedigree ethos to life. They enabled users to donate to PetRescue and 'feed' our on screen pooch interactively.
Promoting good health
Chemmart needed an activation to establish Chemmart as the
New Year detox destination.
So we created the RejuveNation, a destination with several resorts, which
could help with any health goals. There was also a prize, the ultimate health spa getaway. A dream project for a vintage travel poster fan.
Promoting good health
How do you get Bega products into kids lunches?
That was the challenge which led to this incredibly successful gift-with-purchase promotion.
Kids could design their own lunch bags online using our fun, creative software. Then the real thing would be delivered to their door. This promotion ran for two years, which resulted in 20,000 personalised Bega lunchbags across the schools of Australia and Bega cheese products cementing their place as a kids' lunchtime staple.
I've still got my personlised bag. It's so cool.
