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Evolving a beloved brand

I was one of the lead creatives charged with extending the Yellow rebrand to ensure that the brand remains the no.1 destination to find local businesses.

This meant creating new content, campaigns and brand guidelines to make sure a much-loved brand stays as bright as ever.

Need a brand cop? I have a shiny badge and I've never been to Internal Affairs.

Evolving a beloved brand

I was one of the lead creatives charged with extending the Yellow rebrand to ensure that the brand remains the no.1 destination to find local businesses.

This meant creating new content, campaigns and brand guidelines to make sure a much-loved brand stays as bright as ever.

Need a brand cop? I have a shiny badge and I've never been to Internal Affairs.

Evolving a beloved brand

I was one of the lead creatives charged with extending the Yellow rebrand to ensure that the brand remains the no.1 destination to find local businesses.

This meant creating new content, campaigns and brand guidelines to make sure a much-loved brand stays as bright as ever.

Need a brand cop? I have a shiny badge and I've never been to Internal Affairs.