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Bloody effective

If you want young men to drive safely, don't tell them they'll die, tell them them they're being shit mates.

To get this message across we launched the Blood Oath campaign, headed up by AFL managers and brothers Brad and Chris Scott  – guys you do not want to let down. More than 50 thousand people took the Blood Oath.

The campaign won several awards for effectiveness, but more importantly made a lot of young people think twice before they acted like dickheads behind the wheel.

© Copyright Mal Chambers 2017

Don't believe me? well here's the case study.

Don't believe me? well here's the case study.

Don't believe me? well here's the case study.