Making lunchtime creative for kids

How do you get Bega products into kids lunches?
That was the challenge which led to this incredibly successful gift-with-purchase promotion.

Kids could design their own lunch bags online using our fun, creative software. Then the real thing would be delivered to their door. This promotion ran for two years, which resulted in 20,000 personalised Bega lunchbags across the schools of Australia and Bega cheese products cementing their place as a kids' lunchtime staple.

I've still got my personlised bag. It's so cool.

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